Creative Industries

Creative Industries
Subtitle: Contracts between Art and Commerce
Authors:
Publisher: Harvard University Press
EAN: 9780674008083
ISBN: 0674008081
Categories: Economics | Economic Theory and Philosophy | Organizational Theory and Behaviour | Industry and Industrial Studies | Media Information and Communication Industries |

To explain the logic of these arrangements, the author draws on the analytical resources of industrial economics and the theory of contracts. He addresses the winner-take-all character of many creative activities that brings wealth and renown to some artists while dooming others to frustration; why the "option" form of contract is so prevalent; and why even savvy producers get sucked into making "ten-ton turkeys" such as "Heaven's Gate".


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